The COVID-19 has not just disrupted daily life but also businesses. The global business market has experienced a huge roller-coaster ride, as businesses of all dimensions have suffered immensely. With conditions improving slightly, most businesses’ primary goal, both small and big, is to recover from losses. Every company is looking for new ways to promote their products and services. One way of doing this is to choose an effective marketing tool. Advertisements are hands down the most common and well-known marketing tool. However, today advertising has taken a new dimension with online advertising, and there are various tools for the job. PPC advertising is one such tool that gives your company the leverage it deserves. The full form of PPC is pay-per-click. A breakthrough formula for digital advertising, PPC ads usually appear on the top, below, or along with the organic search results, in relevance to the users’ search profile.
Choosing PPC ads
Among the different kinds of advertising modes and mediums, PPC ads have triumphed over most other options. As per leading companies offering PPC services, PPC ads have proved to be more effective in reaching out to a given target audience. Billions of dollars are being invested in PPC ads globally by millions of advertisers. Likewise, when it comes to advertising revenues for social media platforms, PPCs is a popular choice that has proven to have great results. With PPC ads, brand awareness can be boosted significantly to a tune of approximately 80%. As a result, consumers can remember and interact with the brand or business later.
Best ROI is generated when it comes to using PPC search advertisements. It has been observed that for every $1 spent on Google AdWords, businesses have been earning an average revenue of $2. Mobile ads and social media ads are increasing by leaps and bounds and will keep on increasing with years. In this scenario, there is no better option than that of PPC ads. Businesses are targeting to increase their PPC ad marketing budget for better revenue and results. Such ads are also very effective for on-page conversions.
PPC Statistics, Which are Quite Interesting
Most business owners considering the PPC wonder as to what percentage of clicks do PPC ads get? The figure which comes up as an answer to this question is truly startling. The average click-through rate for pay-per-click advertisements is just 2%. However, the average click-through rate for top paid results on Google search engine is almost 8%.
There is a significant decline in click-through rate as position on the first page of any search result drops. Interestingly, the last position on the first page and the first position on the second page of search results have a higher click-through rate. The click rates in these positions might be much higher when compared to higher positions on the first page.
Businesses offering digital marketing services have provided data that paid advertisements offer almost 96% of the total revenue of Google.
Getting the Right Digital Marketing Agency for Managing PPC
Running a PPC ad campaign is not as simple as it seems. You need to implement proper PPC management to bring in the best results. And for that, it is best to endow the responsibility to some professional digital marketing agency and reap excellent benefits for your business with PPC ad campaigns. If you are looking for a digital marketing company that can help your business get the impetus it deserves, waste no time, contact Hughes Media Inc. today. Call us at (404) 848-0487 to speak with one of our PPC experts and have all your questions answered.
