With all of the talk of big data, it would seem that more and more companies are turning to the information they’re able to collect from their customers as an asset in enterprise-decision making. However, the percentage of organizations that deem themselves data-driven has seen a decreasing trend in recent years. This is largely in part due to a number of companies’ inability to create any value out of the data-driven analysis they conduct. Even if these companies believe the data they’ve collected is vital to their success, it is nothing without a fully polished strategy built around their analysis.
In order to get the most out of the data they collect, companies should prioritize data-first initiatives and architectures to maximize ROI. Getting the most out of the data they collect starts with the right tools, and one of the most popular solutions meant to provide an effective approach to analytical initiatives is Tableau.
Table of Contents
Virtual and Visual
The mass amounts of data that companies collect and analyze are able to give an insight into the many profiles of their customers. This can provide companies with a competitive advantage if utilized correctly, but the challenge often comes in finding ways to prioritize upcoming key trends.
This is where Tableau truly shines. There are a number of different advanced visualization capabilities that allow organizations to convert unstructured data into understandable visual depictions that provide insightful context. Different UI options offer analysts ways to create functional and interactive visual representations of key data nimbly in order to explain critical information in their findings.
Beauty in Simplicity
More often than not, organizations will run into some form of complexity when attempting to design data-driven strategy. Sometimes a seemingly straightforward analysis can collapse due to some form of oversight. Most commonly, contrasting data is used in an analysis that causes some confusion. This is when the many data visualization tools that companies often utilize through Tableau can clear up any confusion.
This is made possible through Tableau’s seamless user interface. Analysts are able to easily adjust the data they’re working with through the ‘drag-and-drop’ functionality rather than more complex inputs. Which allows even less experienced technical staff to see ahead of some of the appearing trends or data patterns that may emerge.
The More the Merrier
In addition to providing a seamless user interface experience, Tableau includes an integrated network of all of the large data sources that exist today. The likes of Azure, Google, Splunk, Oracle, SAP, and many others, are all included in this network. This allows organizations the ability to interpret some of the more overarching data trends that can be seen throughout the world rather than being hyper focused on one particular local trend.
Developing the Advantage
Data has the chance to offer organizations undeniable value in their enterprise decision-making. All it takes is effectively collecting, analyzing, interpreting, and applying the developed solution in a way that creates a competitive advantage. This is made exponentially easier through the use of Tableau. Streamlined data visualizations, a welcoming and polished UI, and a look into the ‘big picture’ data trends that can help identify key trends in the future provide an undeniable asset for any organization. This is the empowering effect that Tableau can have on companies around the world.
Author Bio: Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.