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Can’t wait to roll out your mobile app?
Just like every aspiring appreneur, you must be counting days in the anticipation of the much-awaited launching of your business app. It’s more like a dream come true when your mobile app development strategy is finally set to bring forth the desired outcomes.
App launching is not all about publishing it on the store, it’s much more than that. All those seasoned programmers or so-called expert iOS & Android app developers count on marketing strategists to ensure the project’s success.
However, one needs to get a checklist to prep up for mobile app launching in the marketplace.
If you’re almost there to complete your app-building process, it’s a perfect time to get your checklist ready right away. Wanna get started? Give a quick read to this blog!!
6 Crucial Steps to successful mobile app launch in 2021
From the initial days of ideation to the full-cycle development & testing, a publisher keeps an eye on each & every phase of the entire process to come up with a profit-driven mobile app marketing plan.
Out of 3.1 million & 2.1 million apps available in the respective Play Store and Apple app store, only a few thousands of applications get popular in no time. Ever imagined why?
Implementing the right mobile app launch strategy is a secret behind the success of your mobile app development project & here are some imperative steps you must take.
1. Know your target audience
The moment you bag a big project for cross-platform app development, the first step to proceed further is conducting in-depth market research & analysis at priority.
For example, if you’re creating an eCommerce app then you must do some homework to answer a simple question i.e who will be the app potential users? You may get clueless for a minute if you haven’t done adequate research to identify the target audience of your clients’ business.
Whether you’re a developer or an app marketer, it will be great to learn who are your target customers & exactly what they’re expecting from your product or services?
2. Stalk your competitors
Competitor analysis is a core component of mobile app marketing strategy as it gives valuable insights into the competitive landscape of ventures existing in the industry.
A mobile app store optimization guide will be of no use if you haven’t strategized adequately for its launch. The reason is the lack of competitor research & analysis that must be done before your app enters the market.
It has been observed that a mobile app is less likely to survive in the crowd of millions of apps from many categories. There is no doubt that your mobile app may fail deliberately in the presence of existing apps providing similar services or products to a common user base.
No, we can’t see you in stress now! So, we’ve listed these super easy ways to stalk your competitors:
- Try tools such as Alexa, SEMrush, Ubersuggest, SpyFu, & more to analyze your competitors’ websites & other performance metrics.
- Use a tool named Sensor Tower to fetch top-ranked keywords used by the rival companies.
- Inspect the present position of your app & consider other parameters of analyzing your website traffic & performance so that you can compare them with your competitors.
3. Plan to roll out your app’s beta version
Another strategy to include in your app launch plan presents an invite-only beta version to create buzz before getting live.
Some of the top tech brands including Pinterest, Pubg, Spotify, Uber, etc. launched a beta version of their apps initially to facilitate some exclusive services to their valued customers.
Such marketing tactics bring ultimate outcomes with tons of good reviews in return. Once your app’s beta version is out, you’re more opportune to connect with potential customers that will eventually help you in getting honest feedback or experience for your app users before introducing its complete version.
4. Mark your social media presence
Here comes the most peculiar motto to promote your app before its launch i.e socialize, socialize, & socialize!
Besides having a long list of promotional strategies, social networking is a powerful platform to make a strong impact on your app’s pre-launch marketing activities. Here is what you can do with social media campaigning before your app goes live!
- Define a well-planned social media marketing strategy to ensure the app’s success.
- Use tools to catch your competitors’ followers by sneaking into their social media accounts.
- Run paid ads across social media to a create sensation.
- Share promotional content & posts on social media groups and communities to inform your target audience.
- Connect with social media users with ‘countdown begins’ or ‘coming soon’ posts alongside sharing success stories, testimonials, & other happenings.
5. Strategize for ASO @App store optimization
One more strategy to add to your checklist for app launch is ASO i.e App Store Optimization. ASO not only attracts traffic to your app but also lifts it up to appear on the top of search results.
Mobile app marketers get in touch with developers to conduct effective ASO keeping these factors in mind:
- Include targeted keywords in the app title.
- Use relevant keywords throughout the description of your app.
- Check user reviews & ratings.
- Mark total downloads, installations, user engagement, & other metrics to analyze app’s performance.
6. Make demo vidoes for app
Last but not the least, creating interactive demos of your mobile app confirms your app’s success.
The demonstration of your app’s interface helps your audience to understand your app’s usability before it makes its first appearance in the market.
Need help to create impressive app demos? Here are know-hows to make compelling videos to demonstrate your app:
- Try the screen recording feature & voice-overs to get short videos featuring major functionalities of your application.
- Use animated GIFs to impart direct information to the app users with impactful visualization of the useful details.
Ending Notes
Now, what else do you desire to achieve when your mobile app launch strategy meets your expectations? The mystery of an app’s popularity reveals the aforementioned steps or strategies to be implemented before its launch. The programmers at any trusted mobile app development agency like Appventurez must consider these noteworthy pointers to publish an app in the right way.