Nowadays, artists have the convenience of social media to upload their artwork, create a brand for their art career, and generate an audience. Sounds “easy,” but it can be competitive to gain a foothold in the art community, especially if you are a beginner artist who wants to earn from making art.
But don’t lose heart. When done right and patiently, building a stronger brand for your art career through these nine helpful tips will pay off.
Table of Contents
Write Down Your Core Values
Listing your core values helps you determine which content to post, your goals for your brand, and how you want to present yourself as an artist. Doing so also helps you find your market and what kind of content you want to post.
Know Your Audience
Notice who follows your social media and comments on your art posts. Are they teens? Are they fans of the person or character you are drawing? Or are they attracted to watercolor or graphic arts? Knowing your audience helps you conceptualize new artwork and posts that will cater to your creative mind and your followers.
Choose The Right Channel
Having multiple channels, other than your main website, means you reach a bigger market and create a more prominent name for your brand. Still, you might leave heaps of unanswered messages, which can be detrimental to your art career and mental health in the long run.
Choose which social media channels you want to focus on. Whether it’s Instagram or YouTube, narrowing down your choices to the right channels enables you to manage your brand more efficiently. Doing so also allows you to be professional and present for your audience.
Upload Visual Content
As an artist, your brand anchors on the content you upload. Take high-quality photos of your artwork. Uploading snippets of your work process, the highlights of your piece, and the scanned drawing or painting to foster interest from your audience and encourage them to keep scrolling and swiping on your art feed. Take a look at Lamudi’s listing on Illumina Residences. You’ll see various photos of the rooms, features, exterior, and amenities. These photos are uploaded for potential buyers to see what the condo units look like.
Similarly, check out the Museum of Modern Art’s Instagram feed. They post a combination of photos and videos to entice visitors to experience art. Videos are an excellent way to showcase how your work process goes. Share how you mix colors, choose brushes, and which supplies you usually work with. Your viewers will see a more personal side to your art.
Tell A Story
Make your visual content more interesting by writing about what inspired you to create the piece and the emotions you felt while painting or drawing. You can also talk about your current favorite supplies and what workshops or tutorials you recommend for beginner artists.
Adding captions to your photos is also like talking to your followers. You want to create a good rapport with your audience.
Upload At A Prime Time
Uploading your art and using the right hashtags and keywords will attract likes and interactions. Sounds easy, but the key to gaining more likes and views for your posts is to upload at the prime time. This means there is a specific time window where most of your followers are active and will most likely see your posts.
Learn about the prime times in your area so you can schedule when to upload. Posting during prime time will make a massive difference in your branding.
Be Consistent
After knowing the ideal time for you to post, you must be consistent with your posting schedule. A stagnant and “dead” social media page does not attract new viewers. Your audience will eventually lose interest if you don’t update as often as you used to.
Being consistent also means being true to your core values and your goals. This includes how you present yourself publicly and personally. You want your market to recognize your content.
Interact With Others
It is also crucial to follow people back. Following back means you get to expand your social media network and meet other artists or influencers. Doing so also exposes your page to more followers and potential customers.
Whether you’re working on traditional or digital arts, optimizing these eight helpful tips allows you to build your art following and brand. With patience and consistency, you’ll expand your art career to better heights.