Did you know that around 64% of organic traffic comes from searches? Only about 10% comes from social media. To successfully craft a digital marketing strategy, you need to master search engines. This beginner’s guide to SEO will introduce you to the concept of search engine optimization and explain how to optimize your website to increase traffic.
Table of Contents
Do Keyword Research And Use Relevant Terms
Keywords play an important role in search engine optimization services. A keyword indicates the main topic of your article and helps people find it when they search online for a topic that interests them.
A keyword is basically what people will type in when they search for something. That’s why you need to make sure your keyword matches the search intent of your target audience. It can be a short keyword like “digital marketing” or a long keyword like “how to create a good digital advertising campaign”.
Short keywords generally have higher search volume. This means that they may be more difficult to categorize. Long-tail keywords have lower search volume, but they are very specific in comparison. The advantage is that you are able to target the exact audience that is interested in it. It is best to opt for a mixture of both types of keywords, long and short.
Choose A Good Web Hosting
Although most people jump into adjusting their web design and find out which plugins may be causing page speed lag, the culprit isn’t always obvious. Your hosting provider plays the biggest role in how fast your site’s pages load, so finding a good website hosting is important to have a fast website. According to a website speed guide published by Kinta, poor hosting contributes significantly to how fast a website loads. Factors such as geographic proximity to users (cloud hosts are superior in this regard), volume of clients on a single server, size of a server’s RAM, and bandwidth limit all contribute to performance of a website hosted on a given server.
Place Keywords In All Your Pages
Each page or blog post contains different relevant keyword research service. For this article, the keyword is “referencing a website”. This is probably the term you searched for and ended up here! Ideally, the keywords you have chosen should be in the:
- The title of the article
- L’URL
- The first and last paragraph of the article
- In the organic text of the article
- The tags of the images used.
As long as they don’t disrupt the flow of the article, put them on!
Include Seo In Permalinks
A permalink is the URL you see when you access a webpage. Permalinks say a lot about the overall structure of your website. They should not be too long and, at the same time, clearly describe the content of the web page. For the reader, but also for the robot that browses your site.
As we have already mentioned, search engine crawlers crawl all the pages of your site in order to fully understand what your site is about and index them properly. Use clear and meaningful words in your URL. For example, if you have an online bookstore, structure your pages with permalinks to show people what they are accessing and to help contextualize the overall information. This makes the hierarchy clear to search engines and helps with SEO for Banks.
Create Hyperlinks To Your Existing Content
If the post you’re writing links to another post you’ve already written, create a link! It’s good practice to hyperlink your content to other articles and pages on your website. This will contribute to a better user experience by helping the reader discover related content and navigate to other pages on your site, and will help crawlers index and contextualize your web pages.
